Midwest Technical Institute is positioned as the go-to option to inspire and empower a diverse population to pursue their career goals. This campaign partners with that vision to inspire others to acquire the skills needed to help their communities and enrich their own lives.

TARGET AUDIENCE
The targeted focus is male and females 25-35 years of age and appealing to a diverse population. Specifically, individuals that want a positive change in their lives.

GOAL
Inform prospective students about programs available at Midwest Tech. and to inspire student enrollment within the nursing, cosmetology & trucking programs.

DESIGN CHOICES
Each design concept’s goal is to show compelling and attention-grabbing display units with the use of animation. Using strong imagery of a diverse population engaged in successful careers for each program conveys to the viewer how a career change is a positive and real option for them.